How to successfully participate in a fair?

To succeed in your trade show, think 360° and anticipate!

Don't put all the budget in the area you are going to rent!

Because it’s nice to have plenty of m², but only 3 rollups on 18m² of sad gray carpet in a box with melamine partitions, it does not make dream. It is better to reduce your area and invest the savings made in a well-tied decor.

Use reusable free-standing structures

For example, a multi-dimensional video wall. Your initial investment can be amortized over several years of operation. Communicate institutionally and sustainably on these partitions, favoring large and beautiful impactful visuals and a short text on your purpose for example. Seen from afar, engaging, your stand will attract visitors much more easily than a bunch of photos of products in patchwork mode of the 80s.

Invite your customers

Even if you know they will come anyway. Customers like to feel wanted. They will most certainly decide to visit you if you wrote to them a few days before the start of the exhibition, specified your booth number, or even provided an access map to you. Offer your VIPs the entrance ticket if it is paid. Make a link from your invitation emailing to the badge order online lounge. Personalize your email signature during the month before the show and relay to vs communities on your social networks.

Make you want to come visit

Do not reveal everything you expose, especially if you have the chance to present new products, but stimulate the curiosity of your targeted contacts in your emailing. If you don’t have a product on display, how to attract? Bring a personality to your stand, it’s a great show. Organize a tasting… it works every time. Make a contest, visitors love to play… and leave with a gift! In short, create the event on the stand!

Set up a system for collecting leads, to be able to exploit them!

It is always the loose to recover the contacts taken by the salesmen and the hosts. Because at the end of the show, exhausted, everyone takes it easy and «we’ll see later». And later, the sales people returned to their regions, and we row to retrieve the contacts. So we need a collection system that is on site and efficient. Some trade shows offer badge readers for hire, which avoid having to enter visitor details, except that salespeople will often take notes during the interview, with no computer link to the badge data collection. Finally, a good old carbonless notebook allows the salesperson to retrieve his contact sheet and notes and the ADV or comm to recover the strain, to enter contacts.

Thank, because it is done

As you collected the contacts and everything well registered in the CRM (but if you wait a month to do it, by cons drop the post salon mail!), you will be able to send an email or a paper mail to these qualified contacts, pushed by their commercial contact and ADV concerned/ We almost never want on a show. We develop the relationship. Then the pre-sales work really begins. It’s up to you to bounce back on the discussion initiated on the stand, send a brochure, rates, organize an appointment with the customer…