What makes a successful logo?

The logo embodies the company's image and identity. It defines your business sector and the services and products you offer. The objective you must set yourself is for consumers to memorise it quickly and effectively. It's the first thing people will see about your company and it's what helps them remember it, so it's vital that it's unique, original and effective. Contrary to appearances, it's not easy to create a logo. Every detail needs to be thought through and made to make sense, and nothing should be left to chance. Here are a few tips from Think Ad on how to make your logo a success!Your logo was once trendy, but it hasn't stood the test of time. Take advantage of the opportunity to make it evolve towards a more timeless style that won't go out of fashion.

A focused logo

First and foremost, it is aimed at your audience. You are not necessarily the target audience for this particular logo. Your tastes and expectations are not the same as those of your end customers. So it's important to try and answer some key questions:

• Who are your customers?
• What are their tastes?
• What are they used to?
• What are the sector's graphic codes?

A simple logo

It's this thoughtful simplicity that will make the logo stand out. It will also be much easier for people to remember.

Don't go into too much detail. If there are too many colours or too many fonts, it will create an overload of information for the customer and they may get lost.

The ideal logo is a graphic element that represents the company itself. This design can be accompanied by the name of the company, or your logo can simply be the name of your signature without any additional graphics.

An unforgettable logo

The purpose of a logo is to accompany a company in all its communications. It is the logo that makes the company speak, which is why it must be instantly recognisable.

The secret of a successful logo is simple: it must be easy to remember.

A little tip for that? The logo must be simple and not take inspiration from any competitor. If you want to be seen, nothing beats originality.

A sustainable logo

To stand the test of time, your logo should not follow the trends of the moment. If it has been designed to last over time, then you won't need to rework it in 1 or 2 years' time. However, you can always take inspiration from what's new, and make sure you think about how your logo will evolve.

A logo you can adapt

The logo must be present on all the company's communication media, from the smallest invoice to the largest poster. It should have the same visual impact, reduced to the size of a stamp. So avoid small details that will only be visible in large format.
As well as being scalable, it must also be colourful: bear in mind that many companies print their documents in black and white.

You now have everything you need to create the logo you want!
One last piece of advice before you go? Contact a communications agency or graphic designer rather than doing it yourself. You'll get a logo tailored to your needs thanks to the creativity and know-how of the experts.