5 reasons to develop your employer brand

In a context where recruitment is becoming increasingly difficult for companies, especially in certain sectors of activity, it is now essential to work on its employer brand.

But the employer brand, what is it exactly? These are all the elements put in place by the company that give it an external and internal image, as an employer. This includes its corporate culture, social reputation, values, recruitment practices, benefits, work environment... Here are 5 reasons to treat her!

Attract talent

A strong employer brand attracts talent to the market and is an advantage over your competitors! Potential employees are more likely to apply to a company with a positive reputation as an employer.

This expands your pool of candidates.

Federate employees

An employer brand is also important internally.

Strong values, a developed corporate culture, a work environment that gives pride of place to the development of employees… All these elements promote a sense of belonging, federate and retain employees around a common base.

Improve engagement

The actions you put in place as part of your employer brand will promote employee engagement with the company over time and in their daily missions. And, a better commitment has a direct impact on the quality of the work provided! Employees who feel concerned and confident within their company will contribute to its development by bringing innovative and creative ideas.

Reduce the rate of turnover

Employee loyalty increases with pride in belonging to a company that meets their expectations in terms of meaning at work, corporate culture, benefits and professional development. Developing your employer brand can therefore help reduce staff turnover and the costs associated with recruiting and training new employees.

A limited turn over avoids the risk of loss of company knowledge and with it the risk of slow and gradual degradation of service.

Strengthen the reputation of your company

A good employer brand positively impacts the overall reputation of your company. Everything is known immediately. We learn, compare, note, classify, share… all the time.

Companies are not immune to this trend. The feedback from employees who express themselves on the recruitment and rating platforms of companies will work in your favor and help attract future employees if your employer brand is positive… but can also severely handicap you for a long time, otherwise. And as part of their social responsibility, your customers, investors and business partners are also increasingly paying attention to how a company treats its employees, and developing its employer brand.

As you will have understood, the investment you will make in your actions to develop your employer brand will, in the short and long term, have a significant positive impact on the success of your company