Why work on your web content?

Websites are full of content of all kinds: texts, photographs, videos, infographics, etc. Before putting them online, they often have to be transformed or adapted, requiring the skills of web writers, integrators or graphic designers. But why all this work?

Corporate image

First of all, your website is your company’s showcase on the Internet. It is therefore necessary that your content is original and respects your image using vocabulary related to your activity, it will promote your difference compared to your potential competitors.
Offer diversified and quality content to show your seriousness and credibility.

Target a specific audience

Each website is created for one or more specific purpose (s): attract new customers, sell its products or inform about its news for example. There is therefore a target audience to define and work on the content to produce. The goal is to maintain the professional and credibility of your company while adapting to the target. The content must be relevant and interesting for her to come and stay on the site.

Aesthetic appearance

Your web content contributes to the aesthetics of your site. It must remain pleasant to browse for the user and respect the defined charter. This involves writing inconsequential and airy textual content, accompanied by visual elements. Imagine the shape of the content on all possible media (large screens, computers, tablets and mobiles) will help you set length limits.

UX (User Experience)

Help improve the experience of your users on your site. Adding internal links in your pages will boost the UX (User Experience) and increase the time of presence of the user on the site.
Prioritize and structure your pages and categories will streamline and simplify site navigation, your users will not be lost and will know where to look for topics that interest them.
Also remember to compress your different media to optimize the page loading time and make the journey of your site more enjoyable.

Refine sharing on social networks

Improve your social media impact with your content. The use of tags specific to social networks (Facebook, Twitter, LinkedIn) allows you to customize the form that sharing your page or article will have. Define its title, description and cover image. This will help create a real identity on the web.

SEO (natural ranking)

Finally, the most important reason to work on your web content is SEO (Search Engine Optimization). Participate in the SEO of your site to raise you to the top of the results on search engines.
To do this, define relevant keywords related to your activity and eligible to be searched by your audience. For greater efficiency, it is best to use them in page title tags (<h1>, <h2>, ...).
Google robots also favor original texts and regularly updated content, and this will prevent your audience from getting tired. Adding a breadcrumb thread to each page will help bots understand the structure of your site and highlight your content.
You can customize the title and description of your site link in Google search results using the <meta name> and <meta description> tags.