Connecto'bus logotype

Connecto'bus, a project supported by the APF, is a bus equipped with accessible computer workstations that will criss-cross the region, enabling people with disabilities that prevent them from accessing the digital world to carry out their formalities online.

The challenge?

To create a logo that symbolized the connected nature of the bus, its itinerancy and disability, without designing a recognizable bus.

The challenge was met with this logo, which combines connection and disability.

In terms of color, we opted for a combination that blends in with the APF charter, and lives up to the dark blue of the existing truck.