Lionet, an exclusive orthodontic laboratory that designs and manufactures orthodontic appliances, has entrusted us with a major new project: redesigning its corporate logo.
For this redesign, it was essential to remain faithful to the company's DNA by maintaining a link with the old logo, while expressing the laboratory's evolution and creating visual consistency with the Clip'n Smile brand identity, which we designed two years ago.
The new logo retains the iconic shape of the letter “E” and the blue color from the old logo. It borrows the roundness, handwritten typography, and purple gradient from the Clip'n smile logo.
The new logo is created by merging the dental symbol inherited from the old logo with a handwritten “l” symbolizing the men and women of the LIONET laboratory. It has been simplified and stripped of all artifice. Its curves give it a family resemblance to the current Clip'nSmile logo.
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