After a few years' absence from the web, Pectofeed has entrusted us with the creation of its catalogue site. Well-known to livestock farmers thanks to its flagship product (Pectolit), the aim was simple: to showcase all its products and provide advice to cattle, sheep, goat and even pig farmers.
To meet this demand, we designed a bilingual catalogue website, available in French and English. The site presents all of Pectofeed's products with simplified access by type of farming, offering an optimal UX pathway for users, enabling them to quickly find the solutions best suited to their needs. Each product sheet is detailed, highlighting characteristics, packaging and advice on use. Downloadable documents and videos accompany these sheets to provide as much useful information as possible for livestock farmers.
As well as presenting the products, the site offers practical advice for breeders and customer reviews. We have also focused on the site's performance and referencing to ensure optimum visibility on search engines. The result is an ergonomic, informative and accessible site that meets the expectations of Pectofeed and its customers.