It's not easy to convince someone to take out a health insurance policy... and yet it's so obvious!
That's why the European mutual group Relyens knocked on Think Ad's door.
The challenge?
Find the right tone, and the right stroke of the pen, to help employers convince their employees to subscribe to the provident scheme on offer.
The challenge?
Simplify the sometimes complicated language of the insurance world,
Break down barriers by adopting a pedagogical tone, reassure and make concrete the benefits in everyday life, notably through testimonials.
Relyens makes this flyer available to its hospital and community customers, on which they sign their logos.
Translated with DeepL.com (free version)