It's not easy to give up the image you've created yourself and entrust its new expression to someone other than yourself.
Stéphane Caussarrieu is an architect based in Orléans. Like many professionals running a business, he creates value for his clients, while at the same time managing, promoting and marketing his architectural practice... His company's "home-made" image, the messages and the communication tools he uses to respond to enquiries have aged. He knows he has to make new efforts in this hyper-mediatised world. Some outsiders who are better communicators sometimes win these projects, even if their expertise is the same or even inferior!
He's giving us carte blanche to come up with a new image and the media that go with it!
The CS Archi audit quickly revealed an atypical dimension. The agency combines Stéphane's profession as an architect and Caroline's as an interior designer. We suggested that they make this their trademark.
The firm's historic logo is the acronym of its founder: C for Caussarrieu and S for Stéphane. The geometric shapes and the curve are signs that evoke the architect's talents as a draughtsman and surveyor.
C&S became the acronym for Caroline and Stéphane!
It didn't take long to convince Stéphane to develop this new line of communication that combines and highlights their respective talents. And it was all the easier because we kept the original letters of the logotype.
Rebirth of a brand
Daring to portray
Caroline and Stéphane took their positioning to heart and agreed to lend their image to their company's website. A studio shoot that combines the simplicity of clothing, the complicity of posing and the aesthetics of a black and white shot.
We've created several mask layouts, set up the spaces reserved for photos and paragraphs of text, fixed the style sheet with the fonts, weights and colours... All that remains is to integrate the project photos and enter the content. All that's left is to integrate the project photos and enter the content.
Airinspace®
