"I want to be recognised as a key provider in the healthcare sector!"
Airinspace® already has a great history, with high-tech products made in France and prestigious references. All it needs is a brand image to match the commercial strategy and international ambitions of its CEO. He trusts us to succeed, reassured by our knowledge of the hospital sector, where one of our most loyal customers operates.
This is not just an aesthetic exercise.
The first stage of the charter is to establish the brand colours, the typefaces and the general layout of the communication documents. It structures and in so doing "anchors" the company in its market. The next phase will enable us to give an identity and coherence to the product ranges, as well as reflecting the segmentation. This exercise will also enable us to erase the heterogeneity of product names and typography to prepare for the future.
CREATING FOUNDATIONS, ANTICIPATING THE FUTURE
The website, a showcase of rich content
First of all, a major benchmarking exercise was carried out to ensure that the site was in line with best practice in the industry and among users. Defining the architecture to match the specific offer and content that Airisnpace® wants to disseminate. Good zoning and wire frames to guide the site's web design. And rewriting the texts to optimise SEO.
Time, space and budget
These three constraints are becoming more and more apparent as the years go by! It's a real headache for our DA to fit all the products into a floor space that becomes increasingly limited with each new show. And telling the whole story without any partitions!
Our role is also to propose new systems where appropriate. Once the site is up and running, and because the prospects have been identified, we use product information email campaigns, with a CTA to measure the impact on site traffic. The extremely sober design of the message has a better open rate in hospitals. It promotes the value of the information delivered, rather than its form. Pass after pass, we increase its performance.
Here are the first words that come to mind: Responsiveness / Creativity / Empathy / Multi-disciplinarity.
A good understanding of the customer's issues, in short an efficient and very pleasant collaboration.
Isabelle Vezole
Marketing Director, Airinspace