Communication Agency
B2B specialist
Select your language
Menu
Agence de communication spécialisée B2B
Communication Agency
B2B specialist
Select your language
Agence de communication spécialisée B2B
Sofraser invents, manufactures and distributes process viscometers based on vibration technology throughout the world. These measurement tools are used wherever the density and consistency of liquid and pasty materials need to be controlled. Yoghurt, tar, petroleum, ink... they are used in a wide range of industries. In 2024, Sofraser learns that two competitors are pulling out of the game and seizes the opportunity to win back their market share.
It was time to strike fast and hard!
We studied the market, the products, the distribution network, the communication practices... taking into account the customer experience and the commitments already made...
... Then proposed a multi-channel communication plan. We had 3 months to implement it.
The MIVI is their best-known and best-selling product. We decided to capitalise on this advantage, and make it the star of the campaign, the world's ‘must have’ process viscometer.
And we're combining it with two major assets: its modularity of use and 40 years of experience.
Press advertisements for print media, posters for display at their distributors, email signatures, etc.
Announced as a teaser in the show's invitation emails, the product was exhibited in a stand corner with supporting POS, and displayed prominently on the back wall.
A product knowledge quiz will serve as a pretext to talk about the product a little more.
Our plan would have been incomplete without this video clip, which we designed and produced ourselves, without subcontracting. Because yes, at Thinkad we're capable of animated 3D too!
Sofraser has seen the number of subscribers to its pro page double in just a few days, as a result of regular, sustained posting of a wide variety of media and content.
All that remains is for them to sign new contracts in a few months' time, which this multi-channel campaign will have helped to generate!
SNRB : Enhancing brand value for the next 30 years 