A fast-growing services company
easyVoirie is a multi-brand distributor of spare parts for refuse collection vehicles and street sweepers. It's a niche business, and its rapid growth has brought its managing director to the doorstep of our branch. How do you win over customers with metal brushes, plastic sleeves and XXL nuts? The answer in pictures!
New logo and graphic territory
Sales brochure & product catalogues
Fax and email campaigns
Website
Most company founders have designed their first logo themselves, with love, paintshop pro or powerpoint! When a logo is designed by "the pros", the customer's emotional attachment to their first expression must be taken into account. For easyVoirie, we were careful to maintain a slight similarity between the 2 graphic expressions of the brand. Perceived as an evolution rather than a revolution, the new logo we proposed was very quickly adopted.
It is based on the creation of a mascot, an amusing and clever assembly of spare parts loaned by the company and photographed at the agency. The mascot personifies the company and creates a friendly relationship between easyVoirie and its customers. In addition to this iconic character, the company's charter also relies on the colour lime green and various bevelled shapes, to build a brand territory that is easily recognisable and memorable.
Commercial and attractive
Although simply a shop window, the easyVoirie website is able to capture incoming leads thanks to its natural referencing work. An omnipresent call to action invites Internet users to order, and sends them to the customer's e-commerce site.
In 2018, easyVoirie launched its e-shop. At the time, our customers were well-versed in new digital practices and seemed ready to buy online.
At the same time, we are putting together the paper catalogues for the brands that easyVoirie distributes, which the sales staff hand over to them after customer visits.
Proof, if proof were needed, that a winning strategy combines print and web to good effect!
All that was missing was a stand! That's going to happen in 2021 when Easyvoirie takes part in the Pollutec show, and for us it was a chance to completely dress up a 9m2 stand. The result was guaranteed to make an impact.
There's nothing like an illustration to make you stand out from the crowd, and it was on the Super Hero theme that we worked to publicise their participation in the show, with a touch of humour.
And the gamble paid off.
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