Daring to communicate

Everlite

Everlite Concept is launching a product targeting a new market segment. We need a bold marketing message and the right media to encourage customers who are unfamiliar with the brand and its products to adopt their new solution.

Everlite Concept is the French leader in coloured microcellular polycarbonate construction systems. The company targets architects, design offices and general contractors who apply its products to facades, roofs, canopies and partitions. We've been their agency since 2009, developing and enriching the graphic territory we've created over the years. We produce all their print, event and digital media.

Dare to use ITE

Two word. Verticality. Beautiful visuals.
A print&web media mix to take the market by storm.

Dare to...

The campaign slogan, in the form of a challenge, invites people to choose this coating precisely because it's new.
The vertical placement of the verb "Dare" is the graphic leitmotif of the campaign, used in all the campaign media, emailings, the press advert, the website, etc. It serves as a lead-in to the product's strong points: dare to be vertical, dare to perform, dare to be new. It serves as the starting point for the product's strong points: dare to be vertical, dare to perform, dare to be original.... The proposals come together to build a brand with multiple qualities. The company logo is placed close to the verb. Osez Everlite concludes the slogan, inviting us to have as much confidence in the company as in its product.

To appeal to this market, Everlite Concept is rolling out a range of inspiring colours.

The range of shades

Using existing colours, we created 4 themes of colour harmony, highlighted by a visual universe combining facades and atmospheres, echoing the names of the ranges. It was a new exercise for our agency, and as exciting as any first time!

A catalogue and samples in an original case

How to leave a lasting impression on the customers you visit?

Leading cladding manufacturers don't skimp on sales aids, so we've come up with a padded cardboard box with a wow factor. Inside, you'll find material samples in colours to match the box's decor, as well as the catalogue and colour chart on the back of the double bottom.

2 advertising campaigns

A corporate campaign in the launch phase. Slogan, body text and full-bleed visuals convey an upmarket, designer image.

A product press announcement followed a few months later. It focuses on the ease of installation. It shows the construction system and makes the desire triggered by the first campaign accessible.