The "Maisons des femmes" are unique and innovative places providing comprehensive, personalised and multidisciplinary care for women who have suffered violence. A place where women can be welcomed, listened to, cared for and supported, bringing together all the professionals needed to help them rebuild their lives. The figures for violence against women are frightening. And they continue to rise. By taking part in this project, we hope to help reduce it by finding the resources (financial and human) that will enable the centre and the professionals who work there to help women escape violence once and for all. It's a long way off.
In order to reach out to private and public donors and foundations, we have designed communication materials that highlight the association's arguments, for oral or written presentations.
To be visible, you need to be on the web. The Maison has 2 essential reasons for being there: firstly, so that victims know that we exist, identify us and contact us. Secondly, to publicise the reality of women who are victims, to rally support for our cause and to find the structural and financial backing we need to establish ourselves in the area and make our existence permanent.
Instagram and Facebook allow us to reach out to victims, to try and convince them not to be alone and to come and get the help we know they need. Linkedin is dedicated to communicating with the community of sponsors and public and private donors, providing information about the situation and our ambitions to help victims escape the violence they suffer.
A series of testimonial videos highlight the extraordinary professionals who work at the Maison, welcoming, listening to, caring for and psychologically supporting women who are victims of violence.
We brought together the skills of several agencies and freelancers and took up the unprecedented challenge of raising 85,000 euros during this first fundraising evening.
300 people turned out to generously support our cause that evening, spurred on by the presence of our godfather -M- Matthieu Chedid and Ghada Hatem, a gynaecologist at the CHU in St-Denis and founder of the Maisons des Femmes concept.
The Gala at Cirque Gruss was expertly managed by our sister events agency Atipic. La fabrique de com and Thinkad shared responsibility for the design and production of all media before, during and after the event (invitations, posters, flyers, emailing, POS material, signage, ticketing, etc.). The press was magnificently managed by Olivia Mardon and communication on social networks was handled by Marion Gasté in collaboration with la fabrique de Com for the visuals. This mutual sponsorship of skills gave us an opportunity to work together in a spirit of goodwill and respect for our differences. An extraordinary human experience.
For a few months now, we have been experimenting with the ambassadors' club of the Maison des femmes d'Orléans.
It brings together people who are touched by the cause and influential in our area, and who are willing to open up their address books to us to help publicise our events and donation campaigns.
Today, the challenge is to remain present in the minds of donors and public institutions. The news distributed via our website and our Facebook, Instagram and Linkedin pages play this role. Complemented by a newsletter inaugurated at the beginning of the summer, sent to all our stakeholders.
Pssst: why not take this opportunity to make a donation to the association?
Sofraser : communicating to seize an opportunity
