Observia's (r)evolution

There's no greater pleasure in our profession than creating and deploying a client's brand image... especially if we were the ones who created it in the first place.

Re-inventing the graphic territory

Observia's new charter is digital native. It starts with a choice of very bright RGB colours, combined in a gradient. Then simple shapes that are easy to compose, adapt and structure for all types of content, whatever the medium used to convey it to a target audience.

A sober and elegant stationery set.

Brochure covers categorised into corporate communications and business sectors (Solutions and Consulting).

Thematic sheets with dedicated colour codes.

We create, you use...

In the B2B sector, the main medium used to convince customers is Powerpoint.

Firstly, because you know how to use it... a little, a lot, sometimes super-professionally. And because you can quickly personalise your presentation, change the order of the pages, combine several presentations, etc. In short, it's your best friend. We've also made it our ally in serving your best interests. Ppt templates play an important role in Observia's graphic charter.

Selling Pitch...

A concise, highly visual corporate presentation in just 20 top-quality ppt slides!

A charter... for social networks too

Observia is very active on social networks, and wanted its new visual universe to be present there, from the covers of the company pages to those of the employees, the brand's first ambassadors to their own networks. To illustrate the many posts published by their community manager, we created dozens of easily customisable templates...

... in powerpoint!

And of course, the website gets a makeover

The challenge: To create a large number of templates for the site's pages, which could be easily self-administered despite the diversity of the content and the deliberately flexible graphic forms. We had to make sure that the content was well spaced out and, of course, that it was responsive! Integrate customer content, even when it doesn't fit properly into the templates!

We've been creating all year?
Now let's turn it down a notch!

The 10 years video

A look back at the 10 key moments in Observia's history and development.

Storyboarding, writing, voice-over, computer graphics, motion design, editing... we stop at nothing to celebrate our loyal client's first decade in style.