Happy birthday

A special 25th anniversary internal and external communications plan

A logo modified for the occasion, beautiful texts signed by the Chairman, highlighting the key stages in the brand's development will be the keystone of the corporate communication for this special year. A competition at trade fairs and via email campaigns will enable us to share information with our customers. All our sales support materials will also be adapted for an 'anniversary' version, from stationery to product catalogues. This event will also give us a great opportunity to thank all the stakeholders who place their trust in and serve the brand. And of course, above all, to celebrate the company's success with our employees, over an open day and a family barbecue.

It starts with a logo

The revamped catalogue

The history of the brand in infographic

Rewarding customers...

A competition with some great prizes to be won!

Every game has its rules, so you have to write them down to protect yourself from moaners and freeloaders! Today, there's no need for a bailiff or specialist lawyer, who not so long ago had to file the precious rules with you!

The multi-channel distribution of the message and carefully planned repetitions boost participation in the game. Posters on stands, flyers, emailing, news on the website, social networks... no channel is spared!

...and all thanked!

The anniversary is a great opportunity to involve all Loxos stakeholders in its longevity and good economic health. The graphic line of this communication is festive, colourful and playful. The smiley emblem perfectly conveys the joyful mood of the campaign.

A 'wink' of good wishes will bring this special year to a close, just as it began: with a smile!

A very positive outcome

Celebrating Loxos' anniversary strengthened the brand's external value in terms of sustainability and proximity. It strengthened employees' pride in belonging and their commitment.