Coldly yours

The MCI brand

Biko" stick typography, simple and effective. The sign is a softened square, within which waves of blue and green fluids coexist artistically.
The logo sign exudes a sense of balance, calm and mastery of energy.

An effective graphic charter

The simplicity of the rules governing the use of a logo often guarantees total compliance.

This principle is confirmed once again with MCI: the charter is perfectly respected by the marketing and communications team that deploys it internally and the graphic arts professionals it sometimes calls on.

From one medium to the next

the brand's visual territory is asserting itself.

MCI has not invested in a publishing charter. But the company has entrusted us with the vast majority of its print and digital communication media. This choice is another way of creating a coherent territory. Originality & family resemblance, a clever blend of the two comes together naturally. This strategy can be a win-win situation for both parties, as long as the client and agency want to develop a long-term relationship based on listening, exchange, trust and the desire to progress together. MCI made this choice nearly 10 years ago.

Greetings & motion design

Each year, MCI's New Year's greetings are a graphic exercise that combines creativity and respect for the company's well-established identity. The exercise also involves planning the production of the digital and animated version of the greetings card right from the design stage.