Nucleosyn is back on the web

A "digital first" charter

For a long time, graphic charters were designed for print use (brochures, signage, stationery, etc.). With the development of digital media, these charters, unsuited to web usage, are showing their limitations and penalising brands that refuse to rethink their visual identity so that it also matches these new media.

Aware of this need, Nucleosyn agreed to let us modify its logo to make it 'digital friendly'. We reworked its shape to make it more compatible with the welcome shapes (round or square) of social networks. We also worked on the RGB colour palette to give it the brightness expected for reading on screens. The use of a gradiant completes the brand's digital transformation.

An online product catalogue

Nucleosyn approached us with one objective: to become the online reference portal to which companies turn to find a molecule and order it online, including those that do not exist. In fact, Nucleosyn is capable of finding a way of synthesising in theory any molecule that industry might need: this is what the market calls Custom synthesis services. The site has been designed and developed with customers in mind, offering them a fast, efficient user path through a well-crafted product catalogue, punctuated by a number of relevant calls to action. At the end of the visit, the enquiry form transforms the visitor into a qualified prospect.

The site's charter was based on the evolution of the logotype, making maximum use of RGB effects.

See the site

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A social strategy to develop their eco-system community

On LinkedIn, their main professional network, we brought graphic consistency between the pro page and the employee profiles. The form and content of the Nucleosyn page, which had previously received very little traffic, were redesigned. We also contribute our expertise in terms of content strategy, helping them to define the annual editorial calendar and write/publish topics. By working with them on the relevance of topics, the tone used, the iconography of posts and the frequency of publications, we help them to develop their community of influencers and customers who, by sharing and reacting to their messages, contribute to the company's positive social reputation.

Print, at the end, because it's useful, too!

We also used the digital charter as a basis for producing print materials, such as these kakemonos for their forthcoming trade shows. Gone are the days of RGB, and now we're back to playing with CMYK, so we can print in four-colour process on tarpaulins, or on paper, some beautiful brochures or business cards to hand out at trade fairs.