Communication Agency
B2B specialist
Select your language
Menu
Agence de communication spécialisée B2B
Communication Agency
B2B specialist
Select your language
Agence de communication spécialisée B2B
In search of new horizons for his company, the head of PM Filtration decided to completely overhaul its brand image. That's where we come in...
Founded in 1987 by Bertrand Masurel, PM Filtres distributes filters from Switzerland in France. Its target: installers, manufacturers and maintenance companies of dust removal equipment that produces or processes bulk materials.
The company grew steadily, diversifying its catalogue and changing its name and family management over the years. Jean-Baptiste Masurel, who has been at the helm for 10 years, continues to develop the family business. After changing its name to better reflect its diversified product portfolio, in 2018 he decided to invest in a complete overhaul of its brand image. That's what we call a complete makeover!
Sometimes it doesn't take much to make a revolution. The logo facelift simplifies the typographic shapes and - by giving the letters a bit of an angle - breathes new energy and dynamism into the thirty-year-old brand. The intense yellow and anthracite colour codes and the double spiral, inspired by the function of filters, will help to build and deploy a highly identifiable graphic territory, with pure, aesthetic shapes and full, dense colours.
The company's expertise and know-how are unique and make it stand out from the crowd. That's what we're going to explain in the brand statement. It also highlights the company's strengths that make it particularly attractive to its target market, such as its central location in France and its very large stock area, which means very short delivery times.
To continue developing the historical market, PM Filtration asked us for a paper catalogue, the first pages of which would tell the story of the company, before presenting all the product ranges that could be ordered in an attractive layout. But Jean-Baptiste also decided to test the fluids market by starting with a short range. A simple double-sided A4 sheet will suffice to present the products for the time being. Slipped between the pages of the Bulk catalogue, it introduces the new branch to PM Filtration customers, potential ambassadors for this new market. Used on its own, it will support the one-to-one or one-to-many prospecting process.
When you have a multi-brand, multi-product offering, you want - and quite rightly so - to be able to sell several products to the same customer. That's where the famous manufacturer product sheets come into the equation... Revolution, Revolution, answers Think ad again ! Gone are the 250-page binder that weighs a ton, the folder with the flaps and the sheets with holes in them.... All the information will be collected on a USB key. A hundred or so cards are classified by range of applications. You have to move with the times :)
New look and thoughtful ergonomics
A new look means a new website. We designed the site with PM Filtration's customers in mind, to offer them a space that meets their expectations, in an environment they know. In addition to the new charter, which brings visual novelty, we have added photography from their world, a clear layout and practical functionalities, giving meaning to PMF's service message.
Time for speeches
The product catalogue is presented by sector of activity and by functionality, demonstrating their expertise from the outset. Services, absent from the previous site, have their own section because they represent PM Filtration's added value.
Carefully illustrated and attractive contents to highlight the marketing message and the brand message. Contents structure, rhythm, typography and infographics are there to clarify and increase perceived quality.
A catalogue website requires special attention to be paid to the product pages. Once you've identified everything that can make it easier for visitors to engage with the site, it's important to leave nothing to chance, to remove everything that's superfluous, so that you can continue to meet customer expectations and provide the most enjoyable experience possible.
Even on the move
And it goes without saying, but it's always better to say it (again), that the site is perfectly suited to mobile phones and all types of screen.
At a trade show, the products take centre stage.
Wall communication and signage are not the place to promote these products, but the place to promote the brand and its appeal. This is a big change for PM Filtration, which is not used to communicating in this way when exhibiting. They let us go ahead with the whole process, reassured by the fact that the products were showcased using a range of POS displays to complete the display.
A new ambition that shows
Keeping in touch.
A thank-you email was used to follow up sales on meetings made at the show, while also offering to send the USB key containing PM Filtration's product ranges. This pushmail campaign was a great success, generating over 50 requests for a digital catalogue in the week following the mailing!
The final touch!
We couldn't talk about a 360° change without mentioning the new premises! The whole PM Filtration team has moved into brand new offices, in a colourful environment that reflects the brand's new image.
easyVoirie 