Communication Agency
B2B specialist
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Agence de communication spécialisée B2B
Communication Agency
B2B specialist
Select your language
Agence de communication spécialisée B2B
PMP, a fast-growing strategy consultancy, finds its communications struggle to reflect its reality. A new graphic territory in a graphic charter, a new website, and here is the image realigned with the vision.
To carry out a complete overhaul of the visual identity, publishing materials and, of course, the website, and to develop an ambitious brand image comparable to that of other major international law firms, we were summoned to bd Haussmann. We had to pitch and convince 14 partners that our agency could rise to this new challenge (we had designed the previous website). They listened to us, they chose us, we did lots of workshops, they made us search (a lot), they sometimes exasperated us, they hesitated to choose. At one point, they even forgot all about us! And then one fine day, they finally gave the go-ahead. As with most births, if the birth wasn't always easy, the only thing that remains today is the best: the beauty and satisfaction of the customer.
The first stages of the project were devoted to analysing the competition and to collective intelligence workshops to extract their markers and establish their DNA. We needed to build their territory on a foundation that was accepted and shared internally.
Explain and guide the choice
We do this phase with a certain talent, in a short space of time. But we're usually up against 2 or 3 decision-makers. At PMP Conseil, we're faced with a project group of around ten people, who then have to convince the 14 partners... In short, we rowed for longer.
Violet as the identifying colour, orange as a minor, a gradation of the two giving relief to these large flat tints. Geometric assemblies based on the logo sign, to create a strong visual imprint that can be seen in the shapes of the images on the website, the action buttons and the pictograms. An iconographic (un)framing expressed through photos that are turned upside down, cut, inverted... evoking the firm's anti-conformism.
In an age where images far outweigh words, we wanted to provide the brand with a bank of non-figurative drawings, whose shapes can easily be associated with and illustrate concepts. They also help to identify the brand, with their colours and geometric shapes taken from the logotype.
No fewer than 6 page templates for this responsive website designed in joomla. A slider with an original shape that gave us a bit of a hard time, but seriously helps to differentiate us from template sites that standardise web design.
For good referencing, the texts are calibrated and their syntax optimised by us in line with the keywords on the market. The transfer from one site to another is all the more efficient because we have control over the previous and subsequent sites, which ensures that we can manage redirects and avoid losing ranking.
PMP Conseil's project group was particularly involved at this stage of the charter, asking us to revise the choices several times until we had around fifty shots. A desaturated treatment of the photographs contributes to the uniqueness of the brand's image, while at the same time reinforcing its harmony.
PowerPoint
This is the medium most often used by the firm, to present the firm to clients, respond to a consultation, propose a solution, convince or even get up on stage in conference mode...
Pre-formatted pages
To ensure that consultants' documents, whether in Paris or Montreal, take a consistent form, we have pre-packaged around ten pages with content that can be customised and formatted. These include CV pages, client references and the presentation of a client case study, for example, for which our pages are ready to accept text and images in a fixed form.
Corporate presentation
Dans la dernière ligne droite de cette longue mission, PMP nous confie la création des pages ppt corporate du cabinet. Elles servent de brochure pour les consultants qui en associent librement des pages à leurs réponses clients. Elles sont aussi utilisées en projection pour présenter en quelques minutes les spécificités et talents du cabinet.
Now that the graphic territory is in place and guided by the charter of colours, images, typefaces and shapes... all that remains is to deploy it in the media. Stands and kakemonos are the first to be produced, because trade fairs and recruitment days in schools are strategic for this fast-growing consultancy!
Les laboratoires Galys 